You’re in the middle of emailing a big client when he calls you and talks your ear off for an hour. You’re irritated, because he’s wasting your time with something that could have been handled via email. But are you justified in feeling this way?

HubSpot communicates actively with its leads as well as its customers post-sale. But is it too much or too little? Creating a visual, in this case a timeline, I was able to identify the means as well as the frequency and source of communication.

What's the worst possible -- while still realistic -- outcome for any project? A project successfully completed where the client is completely unhappy and dissatisfied with your agency.

A firm handshake, a friendly tone of voice, a patient nod -- all of these things can help make your client feel comfortable and understood in a face-to-face setting. But how do you nurture positive client relationships when face-to-face contact is more often than not replaced by inbox-to-inbox exchanges?

Successful marketing campaigns require a considerable amount of communication and collaboration. With that said, it should come as no surprise that great results don’t come from a silent team, and great client relationships certainly don’t come from a lack of communication.

You’ve just gotten the contract signed. Your salesperson is happy. You’re happy. If almost feels like the work is done. This should be short-lived though, as now the work actually begins for your team. It’s time for you to deliver.

Most agencies focus on the beginning -- the courting of a new client, the competition of the pitch, and the celebration of a win. But the ending, which is inevitable, is just as important as the beginning. How you breakup shows what type of agency you really are.